When you are building up, it’s so easy to lost sight of who you are. Because you are so many things and they all are important and it’s hard to boil it down to a clear and single minded positioning. But to build a strong brand you need it. Being able to explain who you are in one sentence helps not only you to present your business, but most of all it helps your consumers to remember you. This together with simple, templated brand visual guidelines is the work I did with the team at the Student Project House. It helped them unlock the potential behind the initiative and achieve a 200% growth within a year. It’s powerful!